Sales
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Sales
Why (and How) to Right-Size Your Online Sales Program
How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
Sales Lead Tracking
How Good Is Your Online Lead Follow-Up—Even in a Crisis?
The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis
Sales Lead Tracking
If You Want More Sales ... Prospect Like a Boss
Prospecting for sales leads is hard work. That’s why most salespeople don’t follow up with leads that have been sitting around too long. But if you do the prospecting your competitors don’t, you can reap the sales they won’t
Sales + Marketing Best Practices
Shift Happens—the Cyclical Nature of Homebuying Markets
Markets have an ebb and flow. It’s your job to make the most of any market, regardless of what point it's at in that cycle
Sales + Marketing Best Practices
Teach Your Sales and Marketing Teams to Play Nice
Friction between sales and marketing can be the kiss of death for a home builder. Here's how to avoid it and have your sales and marketing team thrive
Sales
Seeing the Future of Online Sales
While the human touch will always be essential in home sales, technology can help by enhancing what an online sales consultant can do
Sales Lead Tracking
New Year, New Benchmarks for Measuring Online Sales
The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders
Human Resources
Tips for Hiring, Training, and Recruiting Millennials
Decoding the work habits of Millennials may feel like learning a new language, but for the health of your business, it's imperative
Sales + Marketing Best Practices
How to Be More Likable When Not Face to Face
Effective phone and email communication make you a more compelling person, even when you’re out of sight