An Editor Walks Into a Bar ...
Witnessing the next generation of homebuyers in their natural habitat reveals a fundamental shift for housing: a landscape of multiple shelter choices
Let’s Get Small
Building smaller, taller homes on smaller lots can’t be the only solution to midde-class attainability
Sales + Marketing
My Generations: A New Way to Look at Consumers
I have about as much in common with someone born in 1946 as I do an upper-age Millennial born in 1981
Housing Giants
2019 Housing Giants Report: Wheelin’ and Dealin’
Last year was a high-water mark for mergers and acquisitions among home builders, but experts say that and other factors indicate an industry on the cusp of a slowdown
Business Management
Data-Driven Builders Leave the Guesswork Behind
It's time for home builders to say goodbye to the seat-of-your-pants approach to business management and enlist data to improve business processes
Off-Site Construction
Exclusive Research: The Off-Site Argument
Everyone says off-site construction is the answer to housing’s supply, labor, and affordability challenges—except single-family builders
Smarter Than You?
If you think it’ll sell homes, and you’re confident in those specs and ability to support them, you’re playing ahead
The New American Home
High Style, Big Impact: Kitchens + Baths of The New American Home 2019
The kitchens and bathrooms of this year's home perfectly balance luxury and efficiency, plus they’re really cool
A New Age-Old Question
Like many of you, we struggle with deploying resources to deliver a top-notch product in a dynamic world
The New American Home
The New American Home 2019: Luxury on High
Perched above the Las Vegas Valley, this year’s New American Home delivers seamless indoor-outdoor spaces, luxurious private areas, and a wealth of wow factors