The wording used for homes that are built to rent can be unclear and inconsistent, which affects acceptance of this housing type. To address this and create alignment around build-to-rent terminology so it reaches the broadest audience, members of John Burns Real Estate Consulting's New Home Trends Institute’s Build-to-Rent council met to create some guidelines. The hope is that this will attract consumers, help build-to-rent projects appeal to municipalities, and create alignment in expectations around future build-to-rent developments. It should also help optimize search engine visibility.
The Build-to-Rent council offers guidance on which keywords to emphasize and which terms are preferred, such as:
Use build-TO-rent (BTR), instead of build-FOR-rent (BFR), since build-to-rent receives more traction on multiple fronts: Google traffic, #hashtag followers, and citations in the press.
Advertisement
Related Stories
Build to Rent
Single-Family Rent Growth Remains Elevated, Despite Dip in Multifamily Rental Rates
Multifamily rent growth, specifically, is decelerating since its year-over-year peak of +16.3% in 2022, but in many markets, single-family rents are continuing to rise
Affordability
How Much Must American Renters Earn to Afford Average Rental Prices?
US rents have increased 3.6% year-over-year, pushing the amount renters must earn to afford average rents to around $80K
Build to Rent
Build-to-Rent Is Booming, Particularly in These Metros
A recent report finds that the Phoenix metro leads with more than 4,000 build-to-rent units completed in 2023, and Texas is the leading state for build-to-rent development