Sales + Marketing

Home Builders: What Can You Leave Out But Still Sell?

Many home builders are examining ways they could cut costs while still delivering a great quality home to buyers
Aug. 1, 2022

John Burns Real Estate Consulting recently released its New Home Trends Institute’s DesignLens database in which it analyzed several different houses and identified three homes that succeeded in significantly cutting costs while still selling really well.

Builders will need to make bold decisions in response to the recent surge in mortgage rates and inflation. Some will charge forward as planned. Others will “mothball” communities for another day. The most creative builders will explore alternative options, with many we are already working with looking at pivoting to rental housing, including recapitalizing the project for a long-term hold. Others will make bold decisions like these 3 builders did.

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