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In the nation's 50 top-selling master-planned communities (MPCs), home sales increased nearly 7 percent overall in the first half of 2018 over the same period in 2017.
Communities on this year's list of the top-selling MPCs had an average 16 percent sales growth in the first six months of 2018 over the same period last year. California, Florida, and Texas were the state juggernauts on the list, comprising 62 percent of total sales in the top 50. According to real estate advisory firm RCLCO, the top MPCs are seeing sales gains due in large part to the successful targeting of specific and various market segments by age, income, and household with commensurate product types, lifestyle amenities, and prices.
Indeed, most communities within the Top-50 have created successful strategies that seek to fill multiple market niches. Developers of communities with historically high sales that have begun to drop in this year’s survey cited the lack of supply of moderately priced housing as a potential reason. As these communities near build-out, sales volume is sacrificed as price points begin to increase. The outlook on home sales through the remainder of 2018 remains overwhelmingly positive, with many communities expecting the trend of strong growth and sales increases to continue for the balance of the year.
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