“Of the primary goals of Quality, Cost and Delivery, Quality should always have the highest priority. No matter how attractive the price and delivery terms offered to the customer, the company will not be able to compete if the product or service lacks quality. Practicing a Quality First credo requires management commitment because managers often face the temptation to make compromises in meeting delivery requirements or cutting costs. In doing so, they risk sacrificing not only quality, but the life of the business as well.”
Masaaki Imai, Gemba Kaizen, 1997, p6
PB Topical Ref
