Sales + Marketing

Phototreat / iStock via Getty Images Plus
Yellow and black 'Sold' sign in front of an existing home representing the increase in existing home sales prices compared with new-home sales prices

Where Did the Price Gap Between New and Existing Homes Go?

Newly built homes usually cost more than existing homes, but that script was flipped in Q2 and Q3 of 2024
Feb. 25, 2025
andresr / E+ via Getty Images
Black homebuyer couple hold keys to their new home
Demographics

Number of Black First-Time Homeowners Hits Record High

Feb. 24, 2025
AI-generated image by Ethan / Adobe Stock
Sales funnel
Sales + Marketing

5 Ways to Optimize Your Sales Funnel

Feb. 20, 2025
1001Love / iStock via Getty Images Plus
Blue paper strip torn back to reveal words saying: 'Storytelling is the best marketing'
Blogs

What's Your Story?

Feb. 19, 2025
Designed by Mary Cook Associates | Developed by Toll Brothers
The clubhouse at The Grove at Upper Saddle River offers residents abundant opportunities for relaxing and gathering in its inviting lounge areas.
Q+A

The Role of the Amenity-Rich Clubhouse

Feb. 19, 2025
andresr/E+ via Getty Images
A smiling couple is handed a pair of house keys by their real estate agent
Demographics

First-Time Homebuyers Continue to Age Up

Feb. 11, 2025
hobo_018/E+ via Getty Images
A Generation-Z man sits on his couch with laptop open in front of him, reviewing his finances.
Demographics

Gen Zers Save the Most Money—but Not Enough for a Down Payment

Feb. 10, 2025
shih-wei/E+ via Getty Images
A single woman uses a laptop and calculator to go over her bills
Demographics

Single Americans Struggle the Most With Rising Housing Costs

Feb. 5, 2025
Image; peopleimages.com / stock.adobe.com
A woman and her parents chat with other family members on a video call
Demographics

Young Adults Choose to Move Back in With Parents

Jan. 21, 2025
Image: bmak / stock.adobe.com
A luxury home with white exterior and expansive driveway
Market Data + Trends

Uptick in Luxury Home Sales Continues

Jan. 6, 2025
Image: Viacheslav Yakobchuk / stock.adobe.com
An elderly woman brings her husband a cup of coffee while he works at a laptop at a table in their home.
Demographics

Markets Where Baby Boomers Dominate

Jan. 6, 2025
Image: Drazen / stock.adobe.com
A contractor shakes hands with a client.
Marketing Best Practices

Tips for Using Through-Channel Marketing in Your Business

Dec. 27, 2024
Image: bilanol / stock.adobe.com
A residential area in Florida flooded in the aftermath of a hurricane
Demographics

Older Buyers Continue to Purchase Homes in High Climate-Risk Areas

Dec. 17, 2024

Looking for Something?