Sales + Marketing | Pro Builder

Sales + Marketing

A Baby Boomer couple discussing purchasing a home with a real estate agent.

Baby Boomers Now Make Up the Largest Share of Homebuyers

While the number of Boomer homebuyers rose in the past year, the number of Millennial homebuyers decreased

April 1, 2025

A black family stands in front of a house, representing minority homeownership.

States With the Largest Minority Homeownership Gaps

March 28, 2025

Hispanic couple smiling and holding up keys to a new home as the Hispanic homeownership rate hits a record high.

Hispanic Homeownership Rate Reaches Record High

March 25, 2025

Young homebuyers touring a home with a real estate agent as homeownership rates among younger generations stagnate.

Homeownership Rates Stagnate for Younger Generations

March 24, 2025

A Black couple looks at their newly purchased home

Black Homeownership Rate Improves but Still Trails

March 18, 2025

Gen-Z couple shake hands with a real estate agent as they purchase a home.

Gen Zers Want to Buy Homes, so What’s Holding Them Back?

March 17, 2025

An older adult uses a grab bar mounted to the wall in a home equipped to allow the homeowner to age in place.

What's Keeping Older Homeowners From Aging in Place?

March 17, 2025

Chaffee County, Colo., is the type of small town that's drawing young people seeking more affordable housing

Young Adults Are Flocking to Small Towns

March 14, 2025

Yellow and black 'Sold' sign in front of an existing home representing the increase in existing home sales prices compared with new-home sales prices

Sales + Marketing

Where Did the Price Gap Between New and Existing Homes Go?

Feb. 25, 2025

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