Buyers, Sellers May Continue Relying on Virtual Tools Post-Pandemic

According to a new Zillow survey, consumer demand will more than likely keep the need for digital tools in place. These digital tools, such as virtual and video tours, may lead to more online real estate purchases in the future. During the pandemic, 36% of Americans surveyed say they are more likely to buy a home entirely online. After the pandemic, 30% say they would stick with purchasing online. Sellers feel similarly, with 43% saying they are more likely to sell a home online and 33% would do so after the pandemic.

Home buyers and sellers say they are more likely to make the purchase or sale of their biggest financial asset entirely online.

Digital tools widely adopted during the coronavirus pandemic are giving people the ability and the confidence to buy or sell a home in a tight real estate market where homes are selling at their fastest pace in two years. Consumer demand will likely keep those tools in place and lead to more online real estate transactions in the future according to a new Zillow survey¹.

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