Clayton Gives Prefab Buyers a Digital Look at Modern, Off-Site Construction

Clayton Homes again strikes at perceptions of prefabricated homes by digitally showing off the benefits of quality construction and building material with two more components of its Prefabulous advertising campaign.

The Berkshire Hathaway company launched Unbuilt; a 3D animation that deconstructs an off-site built home and highlights building materials and other features as users scroll through the page. Also debuting on ClaytonHomes.com was the Interactive Facility Tour, a webpage that takes visitors on a virtual tour through a Clayton home building facility to see the off-site construction process from start to finish.

“Off-site construction methods and materials are modern, efficient, and often misunderstood,” said Clayton CEO, Kevin Clayton. “Never before have customers seen such a visual animated look inside how our homes are built. We developed these tools to provide a world-class digital experience as part of an educational initiative to help make the home buying process easier for consumers.

PB Topical Ref

New-Home Marketing

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