Historically, there have been two important terms in advertising: reach and frequency. Reach is the number of people who will hear or see the message you’re promoting, while frequency lets a marketer know how many times the people the ad reaches will be exposed to it in a given period.
An online marketing expert suggests that you forget about one of these terms altogether. In today’s competitive online landscape, can you guess which one is less important?
PB Topical Ref
