Residential Products Online content is now on probuilder.com! Same great products coverage, now all in one place!

Exclusive Research: Kitchen & Bath

Homebuyers want bigger kitchens, while soaking tubs are vying with larger showers for space in the bath.

January 15, 2016

Model kitchen by Cuisines Laurier

This article first appeared in the PB January 2016 issue of Pro Builder.

The kitchen is where 83 percent of builders say they sell most of their upgrades to homebuyers. Seventy-nine percent of respondents in Professional Builder’s 2016 Kitchen & Bath survey either strongly or somewhat agree with the statement that the kitchen is not only the heart of the home, it’s the most important room for marketing their houses.

While universal design features didn’t even rank within the top 10 list of bath amenities, a fair number of builders, architects, and remodelers mentioned in their open text remarks that zero-threshold showers and aging-in-place details are among the items they’re planning to incorporate in future floor plans.

See the charts that follow for more insight from the building community about client preferences for kitchen and bath amenities.