Online shopping is the way of the world now, but brick-and-mortar stores are still useful. Even Amazon admits that — the internet giant is opening bookstores on the West Coast.
And home goods companies like Restoration Hardware and West Elm have stores where customers can choose pick from in-store and online options.
Professional Builder contributor Linda Mamet, the Vice President of Corporate Marketing at TRI Pointe Group, writes that this type of convergence of digital and physical channels has also had an enormous, positive impact on how builders sell homes.
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