Four Ways Multifamily Builders Can Lure Boomer, Millennial Homebuyers

As baby boomers downsize and millennials begin buying homes, multifamily homes in dynamic urban areas are appealing most to these demographics dominating the housing market.

Using new data from ON Collaborative, the Huffington Post highlighted four major points for builders and developers to keep in mind while courting these two powerhouse groups -- homebuyer commitment level, values, resources, and most desired features for their lifestyle.

Trending options [for boomers] include maid, laundry, meal and personal valet services ... tech-enabled smart lighting that supports natural circadian rhythms; and biometric security and alert systems ... Though Millennials have less money to spend, they’re more flexible and adept at making trade-offs. They weigh unit size against other assets—especially location and quality of amenities.

Read more