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Homeowners continue to be willing to pay more for green features—up to a point

A National Association of Home Builders survey found that between 2007 and 2015, homebuyers remained fairly consistent in their preferences for green features.

Of the 150 homebuyers surveyed, 90 percent said Energy Star appliances were essential or desirable, along with Energy Star windows, which received an 87 percent desirability rating. Also rated as highly desirable were a whole-home Energy Star rating and insulation that surpasses code requirements.

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