How Is Virtual Staging Transforming the Real Estate Game?

Real estate agents no longer have to ask potential buyers to close their eyes and picture their new life in the house. Instead, they can show buyers the home's full potential in full color with virtual staging that captures details down to the potted ficus.

Virtual staging has gained traction among real estate agents around the county. As software gets better realistic virtual staging can turn an empty or outdated home into a fully furnished model ready for prime time.

Judy Dutton, deputy editor at realtor.com confirms that virtual staging is a fast-growing trend. “It’s much cheaper than staging a home traditionally. Agents tend to use it on vacant homes. It can be a lifesaver because it gives a sense of scale and what it would be like to live there. With virtual staging you can spend $100 a room, which varies on how many photos the agents use,” Dutton notes.

Real estate professionals love the ease of virtual staging and the options offered. The agents I spoke with use companies like BoxBrownie.com that works directly with them. There are also do-it-yourself software packages available kind of like video games.

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