The New Rules for Marketing Luxury Real Estate

Luxury Portfolio International’s president Stephanie Anton partnered with market research firm YouGov to better understand the media consumption habits and preferences of nearly 6,000 affluent consumers worldwide.

Our research revealed that the number of media hours for affluent buyers and affluent sellers increases significantly when they are in the market. In fact, active buyers and sellers spend more time in the consumption of media than any single generation, and spend the same amount of time online as millennials, excluding email and social media. The bottom line is when this consumer is in the market, their aperture is opened. You just have to know where to reach them.

For a break down which media sources--Instagram, Facebook, TV, books--are preferred by which age group.

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