If you are trying to sell someone on a new type of basketball shoe, it is going to make much more sense to focus your efforts on appealing to people who already play basketball and are athletes, as opposed to trying to convince people who do not play to purchase the shoe and take up the sport.
It makes sense, then, that when it comes to something like conserving water, the best way to save even more is to focus on those who are already responsive to the thought of water conservation.
According to Co. Exist, a study from the University of Florida has set out to categorize different kinds of water consumers to make it easier to target specific audiences with public information campaigns.
Water-savvy conservationists are at the top of the list while unconcerned water users are at the bottom, water-considerate users are sandwiched in the middle. While water-savvy conservationists don’t have much more they can do to save water, and unconcerned water users are seen as a lost cause, those in the water-considerate group are prime candidates to save more. They are open to saving water and may just need the necessary information to save even more and enter the conservationist group.
Irrigation is one of the biggest residential water wasters and, thus, is one of the best ways to save water in drought prone states.
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