There are two ways to achieve brand recognition, says Pulte Homes vice president/marketing Jim Lesinski. The fast — and expensive — option is to buy a brand. Throw lots of money at lots of different media and buy consumer awareness.
Bold and arguably brilliant, Pulte Homes’ $1.7 billion purchase of Del Webb Corp. this year vaulted it to the top spot in the industry in terms of closings.
It is said that any publicity is good publicity, but sometimes you really have to wonder.
A group of all-stars known as Top Guns is largely responsible for Pulte Homes’ success in driving its core values to every member of its organization — and beyond to each of its customers.
Not all certified wood is created — or harvested — equally.
Florida-based Petz Custom Homes’ high-design paired villas aren’t just more duplexes
Selecting our Builder of the Year is one of the few things we do as a staff that makes each of us squirm.
If hearing about sprawl day in and day out makes you sick, you won’t like what the Centers for Disease Control and Prevention says in Creating a Healthy Environment: The Impact of the Built Environment on Public Health
At some point in your business life, as the business’s leader, you stop staring at your competitor and realize it is only the value of your organization’s ideas and their execution that really matters.
More and more builders are pre-wiring homes to make computer system upgrades easier for their buyers.