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This article first appeared in the PB April 2006 issue of Pro Builder.

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Challenges & Opportunities

It's been more than 13 years since the housing industry faced this kind of uncertainty. The economy still seems on fairly solid ground, but a lot of builders have sweaty palms and heart palpitations. They are the ones who remember1992. The worry is how many don't.

The big public builders should be ready for anything. Their balance sheets have never been stronger. But if the market really dives, leveraged land and spec inventory will be the wild cards nobody wants. That's why we put the chart with the Giants' spec building records on this page.

It now looks like a good bet that 2006 will not break any sales records. Can the big publics deal with that? "I don't think they have any idea how much pressure will be on their margins if the market goes into the deep freeze," says Credit Suisse stock analyst Ivy Zelman. "These guys won't decelerate land purchases the way Wall Street thinks — because they don't want to forego growth."


View Additional 2006 Giant 400 Report Articles:
Topping Out or Just A Pause?
Publics Diversify Products
High-Rise Fraught with Risk
Public v. Private Debate Continues
Publics' Profits at Peak
Even Small Private Builders Can Compete
What Happens Next?


Challenges & Opportunities

MASTER OF THE UNIVERSE CHALLENGES: "Responding to slowing demand and moderating prices, controlling construction costs to maintain margins in light of moderate price increases, reducing home building cycle time."

MASTER OF THE UNIVERSE OPPORTUNITIES: "Growth in Florida and Colorado..., continued growth in Texas with product line expansion (into) entry-level and semi-custom homes, entering new markets through acquisition or start-up."

RICH & FAMOUS CHALLENGES: "Identifying quality talent to achieve planned results, manage growth through acquisitions, restructuring our capital structure."

RICH & FAMOUS OPPORTUNITIES: "Use market strength to maintain and possibly increase market share in a competitive environment."

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