Who Is the Average 2020 U.S. Homebuyer?

Point2Homes, an online real estate marketplace, analyzed five months worth of searches on its site to determine the average 2020 American home seeker, along with comparing buyer interests before and after lockdowns. The main differences Point2 wanted to compare were price ceilings, space needs, and home features. The research found that 55% of home seekers are women, along with the most active age group being between 25 and 34. Coming in at a close second place for age group were those aged between 55 and 64. Read more to see how much the 2020 homebuyer is willing to spend and on what.

When comparing the housing priorities of home seekers before and after lockdown, the changes are obvious: buyers want more space and more outdoor features and amenities. From square footage and number of bedrooms to access to outdoor amenities like pools and gardens, the post-lockdown home seekers are not willing to compromise on anything – and they are willing to pay the (higher) price to get it.

The differences in buyer preferences become even more apparent when considering their preferences before the lockdown.

Read More