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Online listing site Zillow found that 76% of new construction buyers said builder reputation is very or extremely important. Now the site is making it easier to determine builder reputations through its Builder Ratings and Reviews addition, according to RISMedia. New homeowners will be questioned about their overall experience with a builder, quality of their homes, builder responsiveness, their confidence in said builder, and if they’d recommend the builder to other buyers. All of these responses will be displayed on builder profiles, community pages, and new construction listings. For builders already partnered with Zillow through its Promoted Communities listing product, the new review feature is free.
“The feedback we collect from our new buyer surveys provides us with insightful data, helping us work toward delivering the best possible homebuyer experience,” said Ashely Hoyt Director of Market and Consumer Research at Stanley Martin Homes. “Through our partnership with Zillow, we are able to promote our brand to a broader homebuyer audience and show our commitment to quality and service.”
The Builder Ratings and Reviews program will be facilitated by Avid Ratings, who already work with more than 25% of the top home builders in the U.S. and Canada. While Builder Reviews and Ratings cannot be edited or deleted, builders are encouraged to respond publicly to any reviews and those responses are displayed directly below a corresponding review on Zillow. All reviews are verified and closely monitored by Avid for inappropriate and discriminatory content.
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