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In order to navigate the housing market, there are various measures home builders can take.
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Image: Andy Dean / stock.adobe.com

The home building market is showing mixed signals, with rising mortgage rates and headlines suggesting a potential downturn, yet home sales remain strong. According to Engineering-News Record, this uncertainty has builders questioning their next steps, as the high stakes of each project require careful risk management. With high upfront costs, supply chain issues, and shrinking profit margins, builders can't afford to be caught off guard by the market. However, there are a few measures home builders can take to ensure this doesn't happen, such as monitoring market conditions, evaluating potential risks, and adjusting strategies when needed. 

Rising interest rates, shifting demand, elevated prices, inflation at a 40-year high, and the status of the current housing cycle—these are just a few of the constantly changing factors that impact builders. Performing a detailed market analysis is an important step in any construction project. Yet when it comes to home builder risk management, a one-time analysis is not enough. Builders must consistently monitor market conditions to stay ahead of a changing risk landscape.

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