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Kevin Oakley
Kevin Oakley is managing partner at Do You Convert, a company exclusively focused on online sales and marketing for home builders and developers. Write him at [email protected].
Amid soaring demand, a labor shortage, and anything but market equilibrium in 2021, establishing clear goals for the new year can help industry leaders move onward to a brighter 2022. | Image: Bizvector/stock.adobe.com
Young professionals may not have heard of the Great Recession. Let's pass on lessons learned from that slump | Illustration: Vanda / stock.adobe.com
Home builders may not want to hear these truths about buying a home online, but if they want online home sales success, it's essential that they listen. | Photo: Photo: pathdoc / stock.adobe.com
Here's a prediction: Two new positions will become commonplace for builders selling more than 200 homes a year: marketing technologist and content creator. | Illustration: Oksana / stock.adobe.com
The COVID-19 pandemic has reintroduced builders to the same truth I learned a decade ago: Sales is a function of appointments, not walk-in traffic. | Photo: stock.adobe.com
When you view an attribution report and see that Google is driving most of your online conversions, what’s a marketer to do with that data and insight? | Photo: Matteo F.
How often should you redesign your website? Every three to five years? The latest data show that's waiting too long. (Photo: pathdoc / stock.adobe.com)
