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Denise Dersin

Denise Dersin, editorial director of Professional Builder, Custom Builder, PRODUCTS, NKBA Innovation+Inspiration, and co-editor of Multifamily Design+Construction, has been in publishing as an editor and writer for 30 years and has worked in the housing industry for much of that time.

Boosting awareness of the many rewarding careers in construction available to women
Boosting awareness of the many rewarding careers in construction available to women

Mollie Elkman Continues the Story of 'The House That SHE Built'

A Utah house build using all-woman labor and woman-owned companies provides inspiration for a children’s book about the many, varied opportunities for women in construction. But...
Dec. 13, 2021
2021 promises a fresh start, and with that fresh start come new partnerships, as Pro Builder becomes the official publication of the NAHB. | Photo: Kimdaejeung / Pixabay
2021 promises a fresh start, and with that fresh start come new partnerships, as Pro Builder becomes the official publication of the NAHB. | Photo: Kimdaejeung / Pixabay

New Year, New Beginnings

There are no two ways around it: 2020 was a roller-coaster of a year, without the harnesses and lap bars. But now, there’s light at the end of the tunnel. Whether you are drawn...
Jan. 11, 2021
Our daily lives are changing due to the coronavirus, and how builders work is striving to keep step. | Photo: Pixabay / congerdesign
Our daily lives are changing due to the coronavirus, and how builders work is striving to keep step. | Photo: Pixabay / congerdesign

Home Building's Response to the Changing Times

It's hard to believe, but as I write this, the changes in the way we live due to COVID-19 have been going on for more than seven months. The closing of offices, schools, and nonessentia...
Oct. 5, 2020
The housing industry has been in crisis before, and always recovers | Illustration: KNUT/stock.adobe.com
The Housing Industry Has Been In Crisis Before, And Always Recovers | Illustration: Knut/Stock adobe

Into the Breach—Again

Pro Builder has been publishing its list of Housing Giants for more than 50 years and, in doing so, has chronicled housing’s ups and downs. For an industry generally looked upon...
May 26, 2020
Despite an enormous amount of press devoted to single female homebuyers, even today, hardly anything has been reported about why their numbers have decreased. | Photo: uihere.com
Despite An Enormous Amount Of Press Devoted To Single Female Homebuyers, Even Today, Hardly Anything Has Been Reported About Why Their Numbers Have Decreased | Photo: Uihere

Wanted: Small Homes at Affordable Prices

A recent article from the National Association of Realtors’ economists about single women homebuyers surprised me. I was aware that the cohort has been the second largest group...
April 1, 2020
The wealth of info, educational sessions, product demonstrations, networking, and ideas at IBS is not to be missed. | Photo: courtesy IBS Show Village
The wealth of info, educational sessions, product demonstrations, networking, and ideas at IBS is not to be missed. | Photo: courtesy IBS Show Village

After the International Builders' Show, the Show Goes On—On Demand

The 2020 International Builders’ Show was, for me, an amazing mix of meetings, meetups, new product introductions, award presentations, and connecting with old friends and colleagues...
March 5, 2020
Research indicates that consumers value sustainability, affordability, and health when making homebuying decisions. | Photo: Flickr user Alachua County (CC by 2.0)
Research Indicates That Consumers Value Sustainability, Affordability, And Health When Making Homebuying Decisions | Photo: Flickr User Alachua County (cc By 2

What Do Homebuyers Want? Builders Adopt a New Strategy

That is the ever-present head-scratcher of a question facing home builders year in and year out. Article after article touts the newest architectural style, floor plan, appliances...
Feb. 5, 2020
Illustration: Pixabay / geralt
Illustration: Pixabay / geralt

Welcome to the '20s

As we move on from the second decade of the 21st century (yes, time does fly, even when you’re not having fun), a quick look back at the housing industry during the past 10 years...
Jan. 7, 2020