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Denise Dersin

Denise Dersin, editorial director of Professional Builder, Custom Builder, PRODUCTS, NKBA Innovation+Inspiration, and co-editor of Multifamily Design+Construction, has been in publishing as an editor and writer for 30 years and has worked in the housing industry for much of that time.

Boosting awareness of the many rewarding careers in construction available to women
Boosting awareness of the many rewarding careers in construction available to women

Mollie Elkman Continues the Story of 'The House That SHE Built'

A Utah house build using all-woman labor and woman-owned companies provides inspiration for a children’s book about the many, varied opportunities for women in construction. But...
Dec. 13, 2021
2021 promises a fresh start, and with that fresh start come new partnerships, as Pro Builder becomes the official publication of the NAHB. | Photo: Kimdaejeung / Pixabay
2021 promises a fresh start, and with that fresh start come new partnerships, as Pro Builder becomes the official publication of the NAHB. | Photo: Kimdaejeung / Pixabay

New Year, New Beginnings

There's no denying 2020 was a roller-coaster of a year. But now, there’s light at the end of the tunnel, and we're hopeful 2021 will be different
Jan. 11, 2021
Our daily lives are changing due to the coronavirus, and how builders work is striving to keep step. | Photo: Pixabay / congerdesign
Our daily lives are changing due to the coronavirus, and how builders work is striving to keep step. | Photo: Pixabay / congerdesign

Home Building's Response to the Changing Times

As the way we live has changed due to the coronavirus pandemic, home builders are adapting and rethinking their businesses, from operations to sales to business management
Oct. 5, 2020
The housing industry has been in crisis before, and always recovers | Illustration: KNUT/stock.adobe.com
The Housing Industry Has Been In Crisis Before, And Always Recovers | Illustration: Knut/Stock adobe

Into the Breach—Again

The economic impacts of COVID-19 were a gut-punch to a housing industry on the cusp of a full recovery, but we'll come back from this, too
May 26, 2020
Despite an enormous amount of press devoted to single female homebuyers, even today, hardly anything has been reported about why their numbers have decreased. | Photo: uihere.com
Despite An Enormous Amount Of Press Devoted To Single Female Homebuyers, Even Today, Hardly Anything Has Been Reported About Why Their Numbers Have Decreased | Photo: Uihere

Wanted: Small Homes at Affordable Prices

Research finds a builder-buyer disconnect in providing smaller, more affordable homes and that the number of single women homebuyers is decreasing
April 1, 2020
The wealth of info, educational sessions, product demonstrations, networking, and ideas at IBS is not to be missed. | Photo: courtesy IBS Show Village
The wealth of info, educational sessions, product demonstrations, networking, and ideas at IBS is not to be missed. | Photo: courtesy IBS Show Village

After the International Builders' Show, the Show Goes On—On Demand

The information at the International Builders' Show is extensive and rich, but there's no way you can see or digest it all during the show. And you don't have to, since this info...
March 5, 2020
Research indicates that consumers value sustainability, affordability, and health when making homebuying decisions. | Photo: Flickr user Alachua County (CC by 2.0)
Research Indicates That Consumers Value Sustainability, Affordability, And Health When Making Homebuying Decisions | Photo: Flickr User Alachua County (cc By 2

What Do Homebuyers Want? Builders Adopt a New Strategy

Homebuyer desires are ever-changing and transient. Getting back to some core principles can help builders refocus their business and attract buyers in the process
Feb. 5, 2020
Illustration: Pixabay / geralt
Illustration: Pixabay / geralt

Welcome to the '20s

What's in store for home builders in the coming decade?
Jan. 7, 2020