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Rich Binsacca

Rich Binsacca is editorial director of Pro Builder Media and Custom Builder Online. He has reported and written about all aspects of the housing industry since 1987 and most recently was editor-in-chief of Pro Builder Media. [email protected]

 

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Artificial Intelligence Is A Learning Technology And Will Continue To Get “smarter
Innovation

AI: The End of Learning

If you’ve paid any attention to this column over the last six-plus years, you know I’m a fan of technology and innovation for the housing industry. But artificial intelligence...
15th Oct. 2024
Photo: Michael Duerinckx Architecture Photography
One- and two-story detached homes at The Havenly, a build-to-rent community.
Q+A

Rich Eneim Jr., on Upgrading the Build-to-Rent Community Model

Not content to serve only the luxury production segment of the Phoenix market when he joined his father at Keystone Homes in 2008, Rich Eneim Jr., eventually landed on single-...
2nd Oct. 2024
Image: Brocreative / stock.adobe.com
Home Builders Have A Role To Play In Ensuring There Are More Affordable Homes
Home

The Builder's Role in Housing Affordability

The 10-point plan created by the National Association of Home Builders (NAHB) to address housing affordability is a solid, thoughtful effort focused on “right-sizing” various ...
13th Aug. 2024
Illustration: Van Sayian
Pro Builder's 2024 Housing Giants report ranks the nation's biggest home builders
Housing Giants

2024 Housing Giants Report and Rankings

What does it say about the country’s leading home builders when they earn less housing-related revenue in 2023 than during the previous year but report higher profits, spend more...
26th June 2024
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Set goals and improve your business by comparing and measuring your data against broader industry sets
Business Management

Got Benchmarking?

The genius of the now-famous “Got Milk?” advertising campaign that started in the 1990s was its simplicity. Not only was it effective in boosting milk sales, but it grew to have...
14th June 2024
Image: izzuan / stock.adobe.com
Home building company mergers and acquisitions are like puzzle pieces fitting together
Q+A

What Impact Is M&A Activity Having on the Housing Industry?

When Taylor Morrison announced in April that it had acquired Pyatt Builders of Carmel, Ind.—ranked 170 on last year’s Housing Giants list with $106 million in revenue—it put the...
5th June 2024
Image: Video still from Starlight Homes' 'Renting Is a Nightmare' campaign. Scroll down to find out more.
Image: Video Still From Starlight Homes' 'renting Is A Nightmare' Campaign Scroll Down To Find Out More
Trends

7 Sales and Marketing Trends to Watch (and Learn From)

The annual National Sales and Marketing Awards (“The Nationals”) has long been the housing industry’s bellwether of the latest and greatest campaigns to build homebuyer awareness...
18th April 2024
Image: David L/peopleimages.com /stock.adobe.com
Key To Driving Productivity Gains (and Customer And Trade Partner Satisfaction And Loyalty) Is To Make Sure Everyone Involved In A Project Can Identify Issues Early On, Solve Them Quickly, And Prevent Them From Reoccurring
Quality Matters

Proven Ways to Improve Jobsite Productivity

At the International Builders' Show in February, I moderated an educational session titled “Improving Jobsite Productivity.” It must have struck a nerve because we had a capacity...
16th April 2024