Mollie Elkman

Mollie Elkman is owner and president of Group Two, a full-service marketing partner for home builders based in Philadelphia. She is the author of the children’s book, The House That She Built, scheduled for release in September 2021 by NAHB BuilderBooks in collaboration with The Professional Women in Building Council and NAHB’s workforce development team. Elkman also is the co-host and co-creator of the “Building Perspective” podcast and a member of Pro Builder’s Forty Under 40 class of 2012. Got a question? Send it to Mollie at [email protected].

Children Need To See That Careers In Construction Are Something To Be Celebrated | Photo: Sergey Novikov / Stock adobe

Sales + Marketing

A Sales and Marketing Approach to Workforce Development

Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention

April 1, 2022

New-Home Marketing

A Fresh Take on Model Home Marketing

Innovation in any industry is driven by its customers’ needs and desires. What are customers asking for that doesn’t currently exist? What features or technologies would make ...

June 7, 2021

The Houzz Inspired Home is an all-new, immersive, in-person and online model home experience. | Photo: courtesy Mollie Elkman

Sales + Marketing

A Fresh Take on Model Homes

The first Houzz Inspired Home presents a game-changing aspect for a more personal and engaging homebuying experience

June 7, 2021

Sales + Marketing

20 Simple Marketing Lessons for Home Builders

Everything we do leaves an impression on people. This is why marketing, in one form or another, is a must for anyone with a product or service to sell. For home builders, all ...

Feb. 5, 2016