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Bob Tancula

Bob Tancula is president at Senex, a market forecasting firm based in Louisville, KY. With over three decades of leading research and marketing teams, launched Senex to provide higher value intelligence services to businesses for less. senexglobal.com.

Millennials now make up the largest homebuying cohort. But can they afford it?
Millennials now make up the largest homebuying cohort. But can they afford it?
New-Home Marketing

See Ya, Boomer! Marketing to Millennial Homebuyers

Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
July 24, 2023
Image: John Takai / stock.adobe.com
According to a recent report by market forecasting firm Senex, higher interest rates and rising prices will have a ripple effect causing a decrease in housing starts in key counties around the U.S., which will, in turn, affect builders, manufacturers, and others associated with the housing industry.
Construction

The Ripple Effect of a Decline in Housing Starts

Exclusive Research: A drop-off in key U.S. counties has a big impact on the housing sector
June 10, 2023