Augmented Reality Software to Change Interior Design, Consumer Behavior

Founded in 2010, software company roOomy uses augmented reality (AR), virtual reality, and 3-D technology to change the way people visualize homes and spaces.

Enrico Rosa, vice-president of development and global operations, told CNBC, "Back then, we didn't have the benefit of AR technologies at our disposal ... So we developed a bespoke render engine that allowed us to convert a 2-D image, a standard 2-D image taken with a camera, into a 3-D space with a few simple measurements."

Choosing furnishings to decorate a room can be a time-consuming, expensive and haphazard task. Just because a mirror, table or chair looks nice in the store doesn't necessarily mean it will fit in your front room or go with the wallpaper.

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