Charlie Scott | ProBuilder

Charlie Scott

Charlie Scott has over 30 years of homebuilding industry experience including front line roles as new home Salesperson, Builder, Quality Assurance, VP of Operations and EVP/minority owner. As an industry consultant, he’s worked with hundreds of home builders to improve their operational excellence. He also has evaluated more than 40 home builders as a National Housing Quality Award (NHQA) Examiner and was inducted into the NHQA Hall of Fame.

RELATED STORIES

International Builders' Show

18 Ways to Maximize Your IBS 2023 ROI (and 10 Things to Avoid)

Here's how to make the most of your experience at the International Builders' Show before, during, and after

The International Builders' Show will be in Las Vegas in 2023

Business Management Best Practices

In a Crisis, Think Like a Donkey (+ 15 Tips for Working Remotely)

Like the fable of the donkey stuck down a well, there's a lot of panic about the current pandemic and associated economic challenges. But, like the moral of that fable, every adversity can be turned into a stepping stone

donkey tied up on a farm with a path leading away uphill

International Builders' Show

18 Ways to Maximize Your Time at the 2019 International Builders' Show—and 10 Mistakes to Avoid

The first lesson I learned in home building was that earning only comes before learning in the dictionary. To earn more money or be successful, you first have to grow your knowledge and skill base. IBS can be instrumental in that pursuit

Sales + Marketing

How to Encourage More Referral Sales

A plan to generate up to 45 percent of this year’s homebuyers at a minimal cost is the most important piece of the home building equation

Word of mouth in home sales from one person to another is a powerful thing

International Builders' Show

16 Ways to Maximize Your Time at the International Builders' Show

Tips for making the most of your visit to the IBS trade show

International Builders' Show floor filled with attendees

Customer Satisfaction

10 Ways to a Customer-Centric Culture

Consistency, effectiveness, and success depend upon precisely documented expectations for your entire home building team

Bull's eye made up of satisfied customers enjoying a customer-centric company culture

Sales + Marketing

A Low-Tech Secret to Help Home Builders Stay Competitive

On the everlasting power of the pen—analog-style—to provide personal connection with buyers when selling homes

Leadership

7 Secrets to Building Teamwork

In home building, beware of heroes, because teamwork is everything. Here's how to make sure it's happening

Business Management

Identifying and Closing the Customer Satisfaction Gap

Realize that customers are your reason for being, and rely on them for trustworthy feedback

customer satisfaction_homebuying_woman at computer researching new homes

Business Management

For Great Customer Service, Company Culture Needs to Thrive

Industry veterans share advice on the strong relationship between a consistent climate of excellence and a great buyer experience

Customer Satisfaction

Why Customer Feedback Is Essential to Your Bottom Line

Seasoned builders share what homebuyers have taught them about delivering the best possible customer experience

Business Management

Main Street vs. Wall Street

The tale of a small builder’s quest to maintain his market share against the big guys

Sales + Marketing Best Practices

New-Home Sales: Building Customer Confidence

Maintaining customer confidence creates a strong foundation for referral sales

Building Business

The Truth Behind February's Home Builder Confidence Decline

The Wells Fargo/NAHB Builder Confidence survey, for February, reported a historic drop in Builder Confidence. The report was hyped and in...

Customer Satisfaction

Life, Liberty and the pursuit of Happiness

I have taken quite the respite from my blogging activities, despite statistics that showed a growing readership. For whatever reasons, I...

Customer Satisfaction

The New-Homebuyer's State of Satisfaction

Surveys reveal what customers are saying about how well home builders are delivering customer satisfaction and where they are failing

Man and woman sitting back to back on a box amidst home renovation project

Project Management

Building Homes Is Hard; Giving in to Custom Changes Is Harder

Now that new-home sales have nearly doubled from their 2010 low, we are facing the challenges of a recovering market

Three people seated at a desk reviewing home plan customizations

Customer Satisfaction

Do You Communicate Efficiently or Effectively?

Consumers now receive 81 pieces of email for every one piece of U.S. Mail, and some experts believe email is becoming increasingly less effective

Phone, email, or mail options for reaching customers

Customer Satisfaction

Find Your Special 007 Sales Agents

You'd be amazed at the number of referrals a satisfied homeowner can refer to their home builder

home sales_sales agent_home with magnifying glass

Customer Satisfaction

Have you Drunk the Social Media Kool-Aid?

When I was part of a growing home building company we learned to be on guard for the newest “technology” coming down the pike that promised...

Customer Satisfaction

Do You Really Want More or Less Realtor-Generated New-Home Sales?

Helping home builders understand the mechanics of outside real estate agent cooperation

Customer Satisfaction

Lesson Learned: The Perils of Sales Success aka Luxury Car Alert!

The market bottom is clearly behind us, and this is validated by three very reliable indicators. First, annualized home starts have more...

Business Management

The Miracle of Compound Interest and Referral Sales

How creating satisfied customers can have a compounding effect on referral sales

Customer Satisfaction

Lessons Learned from Lance Armstrong

There is no question that Lance Armstrong has one of the most unique comeback and sporting histories of all time. He was a little known...

Customer Satisfaction

The Teamwork Fable - 4 Oxen & The Lion

We all know that teamwork is an important ingredient in building great homes and great relationships with our customers. This importance is...

These Cities Are the Top Choices for Renters Right Now

Foreclosure Activity in the US Housing Market Is Down Year-Over-Year

10 Challenges Facing the Build-to-Rent Sector