Mike Lyon | ProBuilder

Mike Lyon

Mike Lyon is president of Do You Convert, a company exclusively focused on online sales and marketing for home builders and developers. Write him at mike@doyouconvert.com.

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Texting your sales prospects en masse can be an efficient way to get your message through, but there are laws and best practices to follow

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If You Want More Sales ... Prospect Like a Boss

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Shift Happens—the Cyclical Nature of Homebuying Markets

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Teach Your Sales and Marketing Teams to Play Nice

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Seeing the Future of Online Sales

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New Year, New Benchmarks for Measuring Online Sales

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Sales Lead Tracking

Email Marketing—Just One Part of the Follow-Up Process

Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events

Sales Lead Tracking

Here's How Builders Can Improve Lead Follow-Up

Online sales leads are crucial to business, but a new survey finds builders aren’t taking enough advantage, and their failure to follow up means they're missing out on new leads

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Going the Distance With Sales Leads

For more effective follow-up with long-term prospects, email is the tool of choice for home builders—if you use it properly

Sales

Building a Best-Ever Online Sales Team

These five elements are key to a salesforce that leads the industry

Sales

Hiring an Online Sales Specialist

Filling the role of online sales specialist in your company requires a special process to pinpoint the best talent

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