Mike Lyon | ProBuilder

Mike Lyon

Mike Lyon is president of Do You Convert, a company exclusively focused on online sales and marketing for home builders and developers. Write him at mike@doyouconvert.com.

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Sales and Texting? Know the Rules!

Texting your sales prospects en masse can be an efficient way to get your message through, but there are laws and best practices to follow

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If You Want More Sales ... Prospect Like a Boss

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Shift Happens—the Cyclical Nature of Homebuying Markets

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Teach Your Sales and Marketing Teams to Play Nice

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Sales

Seeing the Future of Online Sales

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New Year, New Benchmarks for Measuring Online Sales

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Human Resources

Tips for Hiring, Training, and Recruiting Millennials

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Effective phone and email communication make you a more compelling person, even when you’re out of sight

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Sales Lead Tracking

Email Marketing—Just One Part of the Follow-Up Process

Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events

Sales Lead Tracking

Here's How Builders Can Improve Lead Follow-Up

Online sales leads are crucial to business, but a new survey finds builders aren’t taking enough advantage, and their failure to follow up means they're missing out on new leads

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Going the Distance With Sales Leads

For more effective follow-up with long-term prospects, email is the tool of choice for home builders—if you use it properly

Sales

Building a Best-Ever Online Sales Team

These five elements are key to a salesforce that leads the industry

Sales

Hiring an Online Sales Specialist

Filling the role of online sales specialist in your company requires a special process to pinpoint the best talent

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