Rich Binsacca | ProBuilder

Rich Binsacca

Rich Binsacca is editorial director of Pro Builder Media, Custom Builder, and PRODUCTS. He has reported and written about all aspects of the housing industry since 1987 and most recently was editor-in-chief of Pro Builder Media. rbinsacca@sgcmail.com

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Innovation

AI: The End of Learning

Artificial intelligence is a learning technology that will continue to get 'smarter.' But what will that mean for human intelligence?

Robot hand inserting cog into human brain

Q+A

Rich Eneim Jr., on Upgrading the Build-to-Rent Community Model

The president and principal of Keystone Homes, in Scottsdale, Ariz., shares his insights about how the award-winning Havenly community came to be and why it’s a model for B2R development in the future

One- and two-story detached homes at The Havenly, a build-to-rent community.

Opinion

The Builder's Role in Housing Affordability

What part can (and should) builders play to reduce the cost of building and buying new homes? Consider these suggestions

Builders with roll of house plans discuss how to make homes more affordable

Business Management

Got Benchmarking?

Consider the benefits of comparing and measuring your data against broader industry sets to establish goals and improve your business

Q+A

What Impact Is M&A Activity Having on the Housing Industry?

Chris Jasinski, an investment banker for industry mergers and acquisitions, offers his insights about recent M&A activity

Two figurines on puzzle pieces that fit together

Sales + Marketing Trends

7 Sales and Marketing Trends to Watch (and Learn From)

These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results

Starlight Homes' horror-movie style advertising campaign.

Construction Quality

Proven Ways to Improve Jobsite Productivity

Consider these solutions for reducing cycle time, hard costs, dry runs, rework, miscommunication, and overall inefficiencies on the jobsite

This busy construction crew exemplifies jobsite productivity

Design

The New American Home 2024: Modern Features, Timeless Comfort

Explore the design elements and unique, luxe details that combine to create a sense of comfort and relaxed indoor/outdoor living in The New American Home 2024

The New American Home 2024 front elevation and entryway

Opinion

What Are Our Affordable Housing Options, Really?

There are a range of ideas out there for addressing the housing affordability crisis. And while offering more housing choices is great, which of those are truly solutions to affordability?

Affordable housing options include tiny houses, like this group of small, affordable homes

Construction

Q+A With Jenny Kerr Schroen and Chris Eccleston: Grit Leads to Greatness

The co-authors of 'Grit Leads to Greatness: An Epic Quest Built to Change the World' are getting an enthusiastic response to their book and are finding its message resonates deeply with students, school administrators, and parents alike

"Grit Leads to Greatness" book reading by a builder to kids in the classroom

Business Management

Happiness and 'The Bear'

Can happiness be the core strategy of a home building business? It can ... and it probably should be

Happiness in home building: CEO and co-founder Chris Schell at Schell Brothers

Builder of the Year

Schell Brothers' Approach to Finding Happiness

Who says a home building business can't provide the opportunity to find and practice happiness?

2023 Builder of the Year Schell Brothers happy employees

Business Management

Pro Builder 2024 Housing Forecast

Sure there are challenges, but overall, Pro Builder's annual Housing Forecast Survey finds home builders are optimistic about the coming year

Pro Builder's 2024 forecast shows home builders are optimistic like this smiling builder on the jobsite

Business Management

Young, Old, and Gold

The September/October issue of Pro Builder magazine is my favorite among the “kids” we’ve delivered so far this year

Proud papa of this baby of another magazine issue

Q+A

NAHB's Lake Coulson Weighs in on the Latest Housing Policy Initiatives

National Association of Home Builders' chief lobbyist discusses the Biden administration's efforts to boost housing supply and alleviate the affordability crisis

U.S. Capitol where government policy is made

Building Technology

AI for Home Builders

The application of artificial intelligence is accelerating across all aspects of today's business world, but where does it work for the housing industry?

Imagining the future with artificial intelligence as a Terminator movie scenario

Housing Giants

Holding Back the Headwinds

Stormy market conditions strained the nation’s largest home builders in 2022, and they’re bracing for more uncertainty

Home builders faced significant headwinds in 2022

Housing Giants

Housing, Industrialized: Designing for Off-Site

With a manufacturing mindset and the will to change, designing for factory-built housing production can yield significant savings in time and trouble for home builders

Designing for off-site housing production saves home builders time and money

Opinion

So You Want to Be a Disrupter in Housing?

What does it mean—and look like—to be a true disrupter shaking up an industry stuck in its ways and resistant to change?

Housing industry disrupter changes black arrow direction to red opposite

NAHB

There’s a New Sheriff in Town at NAHB: Jim Tobin Becomes CEO

In an exclusive interview with Pro Builder, newly appointed CEO Jim Tobin outlines his role and the challenges ahead to raise housing’s voice at the federal levels of government

Builders

Homes for Life Today

I'm told the standard three-bed, two-bath suburban house, like the one I grew up in, no longer suits today’s buyers. What's changed? Pretty much everything

1960s ranch house design with 3 bedrooms and 2 bathrooms

NAHB

7 Questions With Alicia Huey, 2023 NAHB Chairman

Alicia Huey, a custom home builder and the 2023 NAHB chairman, outlines her goals for the coming year

2023 Chairman of the Board for the National Association of Home Builders Alicia Huey with the National Housing Center

Show Village

A Look at Housing's Future: It Takes a (Show) Village

Pro Builder Show Village at the 2023 International Builders’ Show enables attendees to experience the future of housing firsthand

IBS Show Village attendees walking outside

Opinion

Work at What You Love

Home builders who are truly passionate about providing safe, quality, comfortable homes in their community will power through these challenging times and find satisfaction in both the effort and the results

Happy home builder who enjoys his work standing in front of brick home under construction

Builder of the Year

Van Metre, Our 2022 Builder of the Year, Is Wired for Change

A deeply ingrained entrepreneurial spirit keeps Van Metre Homes ahead of the curve and in control of its future

The leadership team at Van Metre Homes, Pro Builder's 2022 Builder of the Year

Home Builders Institute's Schools to Skills Grant Application Open Through December

As Mortgage Rates Rise, Buyers Lose Purchasing Power

Renters Are Choosing Single-Family Homes for These Features