Benjamin Moore Debuts New Paint Collection With the First Soft Touch Matte Finish

Paint manufacturer Benjamin Moore says its new series, Century, is a curated collection of brand new colors that also offers the first Soft Touch Matte finish.

“Century was created for the finest of designs that require flawless execution and impeccable quality,” says Harriette Martins, Benjamin Moore senior brand manager. “The unmatched richness and color saturation, coupled with the tactile experience of Century, delivers a new dimension in paint unlike anything the design world has seen. With Century, color becomes an experience.” 

According to the company, skilled craftsmen and chemists applied years of experience in developing the ultra-premium product. “The resulting formulation is so intricately balanced it is only made in small batches that will be pre-mixed and sealed to ensure the truest color and experience in every can,” the company says.

The finish, the company adds, is similar to that of a soft leather glove.

Century is available in 75 colors, ranging from mid-tone to dark shades, “intended to enrich the color collection of interior designers,” Benjamin Moore says.