Benjamin Moore Launches Color Portfolio App with Integrated ColorReader Device

Finishes manufacturer Benjamin Moore has launched a new system that makes it easier for painters, designers, and builders to select paint color. 

The Color Portfolio app and integrated Benjamin Moore ColorReader device is designed to enhance and simplify the color selection process and to take the guesswork out of color selection, the company says. Used in conjunction, the Color Portfolio app the ColorReader device by Datacolor make expert-grade tools available for professionals on mobile devices.

“As a leading color authority, Benjamin Moore is committed to providing its customers with innovative tools and resources like the Color Portfolio app and ColorReader device that enable them to work more efficiently,” says Andrea Magno, the company’s director of color marketing and development. “From providing professional users with immediate visuals for clients to helping homeowners feel confident in their color choices, this innovative technology provides instant results and removes some of the guesswork from the color selection process.”

Compatible with iOS and Android, the Color Portfolio app supplements physical color tools using augmented reality to enable users to harness Benjamin Moore colors when on the go.

Compatible with iOS and Android devices, the Color Portfolio app supplements physical color tools using augmented reality to enable users to harness the power of Benjamin Moore colors when on the go. The company says the Color Portfolio features virtual fan decks, accurate photo and video visualizers, and renderings that use innovative technology to apply Benjamin Moore color to surfaces in real-time, allowing users to “try on” colors, save selections and share images instantly.

Benjamin Moore turned to Datacolor, a global leader in color management solutions and color science technology, to produce the Benjamin Moore ColorReader device. “When the ColorReader is connected to the Color Portfolio app, users can immediately and accurately color match interior and exterior flat surfaces and materials to more than 3,500 Benjamin Moore colors,” the company says. “Simply place the ColorReader device on the desired flat surface to take a color measurement and the app will display the three closest paint color matches.”

The Color Portfolio app is available to download free on Apple and Android mobile devices. The Benjamin Moore ColorReader device is available in two models; Benjamin Moore ColorReader ($99) and Benjamin Moore ColorReader Pro ($249) for purchase at select Benjamin Moore retailers and online at benjaminmoore.com/colorreader.

Color readers and matching products, such as this unit from Benjamin Moore, are now popular tools offered brands. Major paint manufacturers such as Sherwin-Williams, Valspar, and Behr offer tech-based services and devices that allow specifiers to either match desired colors or examine how paint will look in a room by uploading a photo. As a result, design pros have much more resources for selecting colors and having a more realistic estimate of how certain paint colors will look in a home.

Using the tools, users will have access to match colors with a wide variety of residential and commercial Benjamin Moore paint products, a portfolio that includes Aura, Aura Bath & Spa, Regal Select, Ultra Spec , Advance, Arborcoat, and Aura Grand Entrance, among others. Users will also have access to the company’s 3,500 colors.

Color Portfolio features virtual fan decks, accurate photo and video visualizers and renderings that use technology to apply Benjamin Moore color to surfaces in real-time, allowing users to “try on” colors, save selections, and share images instantly.