Build Brand Equity With Window Logos

This article first appeared in the PB September 2003 issue of Pro Builder.

The Consumer Product Safety Commission’s certification codes require manufacturer information to be etched into each tempered-glass window. Now, Republic Windows & Doors lets builders use their own logo in that spot.

The small, etched logo that appears in the corner of all tempered-glass windows now can be a builder’s logo.

"A builder, for example, can market his homes as being safer and more energy-efficient by offering his own brand of windows that have tempered glass," says Tim Widner, director of glass operations for Republic Windows & Doors. "He can also add V-grooving for curb appeal. Whatever options this builder wants, he can get as a package and have his own logo laser-etched right onto the window glass."

Republic’s private-label program grew out of a new, more automated manufacturing process that allows logo changes to be made in real time.

For more information on Republic’s private-label tempered-glass windows, go to www.republicwindows.com.

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