New-Home Marketing

Designed by Mary Cook Associates | Developed by Toll Brothers
The clubhouse at The Grove at Upper Saddle River offers residents abundant opportunities for relaxing and gathering in its inviting lounge areas.

The Role of the Amenity-Rich Clubhouse

Mary Cook, founder of interior architecture and design firm Mary Cook Associates, discusses how amenities help sell today's communities
Feb. 19, 2025
Image: Bokka Group
An individual looks over the buyer conversion report on a tablet
New-Home Marketing

What Do Buyers Want From Their Homebuying Experience?

Dec. 11, 2024
Image: Andy Dean / stock.adobe.com
While Most Of The Attention Is Being Paid To The Resale Housing Market, The Settlement Also Has Important Ramifications For New Home Builders
New-Home Marketing

What the NAR Commissions Settlement Means for Home Builders

April 26, 2024
Image: Tada Images / stock.adobe.com
Newly built home for sale with sale pending sign out front
New-Home Marketing

Mortgage Rates Are Up but New-Home Sales Still Solid in March

April 23, 2024
Image: Rich / stock.adobe.com
Aerial view of a row of single-family homes with solar panels on the roof
Sustainability

Mention of Eco-Friendly Home Features Is on the Rise in Sales Listings

April 22, 2024
Image: generated using Adobe Firefly AI
For Buyers Who Are Purchasing A Home During Difficult Life Circumstances, Such As The “3 D’s” Of Divorce, Death, And Downsizing, Your Sales Team Can Help In Navigating Decision Making, Ultimately Ensuring A Smoother, Less Stressful Transition For Buyers Into Their New Homes
New-Home Marketing

New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing

April 13, 2024
Image: Alessandro Biascioli / stock.adobe.com
Millennial couple of homebuyers are part of biggest homebuying cohort
Demographics

Millennials on Top Again as Largest Homebuying Group

April 4, 2024
Photo: Mona Shield Payne Photography
Billboards, both digital and static, are seeing some of the fastest growth of all outdoor advertising. Home builders in some markets are including billboard marketing in their marketing strategies and seeing success.
Sales + Marketing

Billboards Are Back! Tips for Billboard Marketing Success

Feb. 14, 2024
Schell Brothers' branding efforts in the community include a café that serves up happiness seven days a week in Rehoboth Beach. | All images: courtesy Schell Brothers
Schell Brothers' branding efforts in the community include a café that serves up happiness seven days a week in Rehoboth Beach. | All images: courtesy Schell Brothers
Builder of the Year

Schell Brothers' Unique Approach to Brand-Building

Dec. 8, 2023
Image: sdecoret / Stock.adobe.com
Image: Sdecoret / Stock adobe
Digital Marketing

How AI and VR Are Revolutionizing the Housing Market

July 31, 2023
Millennials now make up the largest homebuying cohort. But can they afford it?
Millennials now make up the largest homebuying cohort. But can they afford it?
New-Home Marketing

See Ya, Boomer! Marketing to Millennial Homebuyers

July 24, 2023
Image: khwanchai / stock.adobe.com
Image: Khwanchai / Stock adobe
Sales + Marketing

Builder Incentives Drive Demand in the New-Home Market

July 6, 2023
Image: Parradee / stock.adobe.com
Image: Parradee / Stock adobe
New-Home Marketing

3 Steps Home Builders Can Take to Get New Customers

Feb. 18, 2023

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