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New-Home Marketing
Image: Andy Dean / stock.adobe.com
What the NAR Commissions Settlement Means for Home Builders
The legal settlement will improve transparency during the home sales process, mitigate predatory practices, and help preserve profitability for home builders
April 26, 2024
Image: Tada Images / stock.adobe.com
New-Home Marketing
Mortgage Rates Are Up but New-Home Sales Still Solid in March
April 23, 2024
Image: Rich / stock.adobe.com
Sustainability
Mention of Eco-Friendly Home Features Is on the Rise in Sales Listings
April 22, 2024
Image: generated using Adobe Firefly AI
New-Home Marketing
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
April 13, 2024
Image: Alessandro Biascioli / stock.adobe.com
Demographics
Millennials on Top Again as Largest Homebuying Group
April 4, 2024
Photo: Mona Shield Payne Photography
Sales + Marketing
Billboards Are Back! Tips for Billboard Marketing Success
Feb. 14, 2024
Schell Brothers' branding efforts in the community include a café that serves up happiness seven days a week in Rehoboth Beach. | All images: courtesy Schell Brothers
Builder of the Year
Schell Brothers' Unique Approach to Brand-Building
Dec. 8, 2023
Image: sdecoret / Stock.adobe.com
Digital Marketing
How AI and VR Are Revolutionizing the Housing Market
July 31, 2023
Millennials now make up the largest homebuying cohort. But can they afford it?
New-Home Marketing
See Ya, Boomer! Marketing to Millennial Homebuyers
July 24, 2023
Image: khwanchai / stock.adobe.com
Sales + Marketing
Builder Incentives Drive Demand in the New-Home Market
July 6, 2023
Image: Parradee / stock.adobe.com
New-Home Marketing
3 Steps Home Builders Can Take to Get New Customers
Feb. 18, 2023
Image: Stock.adobe.com
Sales + Marketing
The Pros and Cons of Buying New Construction
Nov. 9, 2022
Image: Stock.adobe.com
Design Best Practices
Compelling and Cost Effective Design Must-Haves for Today’s Homebuyers
Sept. 28, 2022
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