Home Builder Confidence Remains Low in November

Sentiment toward the single-family housing market didn’t improve much in November, with more builders cutting list prices and using sales incentives to attract homebuyers

Ongoing economic uncertainty across the U.S. kept home builder sentiment low in November. According to the National Association of Home Builders/Wells Fargo Housing Market Index (HMI), builder confidence in the newly built single-family home market rose to 38 in November, a one-point gain from the previous month. The HMI is based on a 1-100 scale, with 50 being a neutral level of market sentiment.

The latest HMI also shows that 41% of builders reported cutting prices in November in order to attract potential homebuyers, with an average price reduction of 6%. The former is a record high in the post-pandemic period and the first time it has surpassed 40%. Additionally, 65% of builders reported the use of incentives to make a sale.

While lower mortgage rates are a positive development for affordability conditions, many buyers remain hesitant because of the recent record-long government shutdown and concerns over job security and inflation. We continue to see demand-side weakness as a softening labor market and stretched consumer finances are contributing to a difficult sales environment. After a decline for single-family housing starts in 2025, NAHB is forecasting a slight gain in 2026 as builders continue to report future sales conditions in marginally positive territory.

 

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