5 Strategies for Recruiting Women to the Construction Workforce

As the construction industry continues to face a severe labor shortage, finding new ways to retain and attract workers has become even more pressing. According to For Construction Pros, one way to help improve current employment to add more women to the workforce. Despite making up more than half the U.S. population, women remain underrepresented in construction trades, presenting an untapped opportunity to address the labor gap. Actively recruiting women could help close that gap and also offer them better pay and career opportunities. Some recruitment strategies have already proven to be successful, including partnering with educational institutions, investing in better training programs, and creating stronger recruitment campaigns, among other initiatives. 

In general, recruitment efforts at many construction companies suffer when potential employees can’t see that the industry is for them. This can be because it seems outdated, or simply because they don’t see people like them in the roles they’d be hired into. The more companies can show candidates that they’ll use modern tools, learn transferable skills, and solve challenging and rewarding problems, the more successful their recruiting efforts. If companies can put their female employees at the forefront of these efforts, women will more easily see themselves in the open roles. Read more