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Roger Pollock, president of Buena Vista Custom Homes of Lake Oswego, Ore., successfully pulled off a two-day auction last December of 141 of his 250-unit home inventory, generating $65 million in sales in a well-publicized move that may have been the largest sales event in Oregon real-estate history. He conducted a successful smaller auction in March.
Here are some of Pollock's tips to keep in mind if you're considering an auction: