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Home Buyer Stats: Number of referrals 30-60 days after closing

Most builders don't realize that 67% of new home buyers refer family and friends to their builder within 30-60 days after moving in.

October 31, 2001

This article first appeared in the PB November 2001 issue of Pro Builder.

Most builders don't realize that 67% of new home buyers refer family and friends to their builder within 30-60 days after moving in. In fact, 25% are so happy that they make multiple recommendations. It is vital, therefore, for a builder to satisfy its customers in order to capitalize on this powerful word-of-mouth advertising. - Paul A. Cardis, President/CEO, NRS Corp.

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