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Jimmy Diffee, principal of Bokka Group, monitors a wide range of home building trends. He sees and judges technologies and digital content for new home builders at events and competitions such as PCBC Speaker Sessions, the National Sales & Marketing Awards, and the International Builders Show Best of IBS Awards. Jimmy is author of the annual Home Buyer Conversion Report, the industry’s leading research showcasing technology’s influence on new home sales. Write him at [email protected].

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The Sales Funnel Is A Vital Framework For Home Builders In Converting Leads Into Loyal Customers
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Achieving Better Website Conversions, Part 1: Sales Funnel Basics

Understanding and measuring your sales funnel is crucial if you want to grow your business. The first step is attracting prospects to your website. This is when potential customers...
6th Aug. 2024
Leveraging customer experience in an employee recognition program can lead to more positive feedback and better business results. | Image: AJay/ stock.adobe.com
Leveraging Customer Experience In An Employee Recognition Program Can Lead To More Positive Feedback And Better Business Results | Image: A Jay/ Stock adobe
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6 Keys to a Recognition Program That Improves the Customer Experience

Creating a customer-centric culture starts with a commitment by everyone in the organization to put the customer at the center of everything they do. For many home builders, a...
4th June 2023
Surveying lost buyers helps builders better understand why they lost the sale and lets them target those prospects most likely to make a purchase in the future. | Image: ARMMY PICCA / stock.adobe.com
Surveying Lost Buyers Helps Builders Better Understand Why They Lost The Sale And Lets Them Target Those Prospects Most Likely To Make A Purchase In The Future | Image: Armmy Picca / Stock adobe
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Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey

A home builder recently came to me wondering what to do with a list of prospects who didn’t buy. The company had made a significant investment to drive new traffic to help meet...
13th April 2023
The most critical metric for home builders should be Net Promoter Score. | Image: Olivier Le Moal/ stock.adobe.com
The Most Critical Metric For Home Builders Should Be Net Promoter Score | Image: Olivier Le Moal/ Stock adobe
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Customer Experience Metrics: How Builders Can Use NPS

If there was one score you cared about most for your home building operation, what would it be? Cycle time? Homes delivered? Absorption rate? These are critical metrics, no doubt...
4th Dec. 2022