Bob Schultz

While Most Of The Attention Is Being Paid To The Resale Housing Market, The Settlement Also Has Important Ramifications For New Home Builders

What the NAR Commissions Settlement Means for Home Builders

The legal settlement will improve transparency during the home sales process, mitigate predatory practices, and help preserve profitability for home builders

April 26, 2024

While There Are No Silver Bullets Or Quick Fixes, Paying Attention To Lessons Learned From Previous Housing Downturns Or Corrections Can Be Informative For Home Builders Navigating Current Conditions | Image: 130875720 / Stock adobe

Sales + Marketing

Lessons Learned From Previous Housing Market Disruptions

For home builders navigating today's housing marketplace, hope is not a strategy, wishing is not an action plan, and success is not an accident

Sept. 23, 2022

'recognizing An Opportunity, I Took A Big Chance: I Crossed Out The Escalation Clause And Raised The Price On Purchase Agreement By 5% ' | Photo: Courtesy Stock adobe

Sales + Marketing

Escalation Clauses in Your Contracts: Yay or Nay?

Escalation clauses may sound like a good idea to counter rising construction costs, but there's a better solution

May 17, 2021

If They Work In Tandem, Home Builders And Real Estate Agents Can Capitalize On Today's Disruptive Challenges In The Market | Image: Peshkov / Stock adobe

Sales + Marketing

Challenging Times = Emerging Sales Opportunities

Disruption in real estate sales is a recipe for new collaborations between home builders and real estate agents

March 16, 2021

Market Conditions Can Change Quickly And Dramatically Covid 19 Is The Definitive Example Of That Dynamic | Photo: Deagreez / Stock adobe

Marketing Best Practices

In Home Sales, There’s No Such Thing As Luck

Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions

July 30, 2020

Carpe Opportunitas! Tier 2 and 3 markets are far smaller than Tier 1 markets, though they're hardly tiny; usually with fewer than 300,000 people, a good employment base, and steady new-home permit activity, among other characteristics.

Sales + Marketing

Become the Big Fish: How to Seize Tier 2 and 3 Market Opportunities

Home builders can use this checklist to dominate Tier 2 and Tier 3 markets that offer potential

April 2, 2020

Far too many home builders rely too heavily on real estate agents to “make sales” for them. And in the absence of a well-thought-out and monitored policy, such an approach can be costly.

Sales + Marketing

Sales Strategy: Exercise Caution When It Comes to Co-Op Sales

The contents of this article may be hazardous to your co-op sales status quo

Nov. 26, 2019

Slowing Market Conditions Will Turn The Tables To A Buyer’s Market, And That’s When The Rules Change For Home Builders (illustration: Mc Carony / Stockadobe

Markets

The Rules of the Game Are Changing, Are You Ready to Play?

Tips and advice from industry gurus for weathering the next recession

May 5, 2019