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Mike Lyon

Mike Lyon is president of Do You Convert, a company exclusively focused on online sales and marketing for home builders and developers. Write him at [email protected].

Five telltale signs that indicate it's time you right-sized your online sales program. | Illustration: courtesy Yokunen | stock.adobe.com
Five Telltale Signs That Indicate It's Time You Right Sized Your Online Sales Program | Illustration: Courtesy Yokunen | Stock adobe
Sales + Marketing

Why (and How) to Right-Size Your Online Sales Program

How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
Dec. 3, 2020
Since 2012, Do You Convert has conducted an annual survey of home builders to track how they respond to online leads. Due to the coronavirus pandemic, this year has seen builders grappling with a host of new challenges. | Photo: Bojan / Adobe.stock.com
Since 2012, Do You Convert Has Conducted An Annual Survey Of Home Builders To Track How They Respond To Online Leads Due To The Coronavirus Pandemic, This Year Has Seen Builders Grappling With A Host Of New Challenges | Photo: Bojan / Adobe stock
Sales + Marketing

How Good Is Your Online Lead Follow-Up—Even in a Crisis?

The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis
July 20, 2020
You need to pay special attention to how you're sending marketing messages, promotional offers, and information request responses en masse via text. (Photo: Pxhere)
You need to pay special attention to how you're sending marketing messages, promotional offers, and information request responses en masse via text. (Photo: Pxhere)
Sales + Marketing

Sales and Texting? Know the Rules!

Texting your sales prospects en masse can be an efficient way to get your message through, but there are laws and best practices to follow
Oct. 23, 2019
Our annual study of 100 production builders regarding online lead response times and follow-up activities revealed that only a third used the phone to follow-up within the first month. | Illustration: Maxutov / stock.adobe.com
Our Annual Study Of 100 Production Builders Regarding Online Lead Response Times And Follow Up Activities Revealed That Only A Third Used The Phone To Follow Up Within The First Month | Illustration: Maxutov / Stock adobe
Sales + Marketing

If You Want More Sales ... Prospect Like a Boss

Prospecting for sales leads is hard work. That’s why most salespeople don’t follow up with leads that have been sitting around too long. But if you do the prospecting your competitors...
May 26, 2019
Slowdown ... Uptick ... Slowdown. ... Builders are noticing that business is slower than usual right now and are wondering what’s going on. (Photo: ra2 studio / stock.adobe.com)
Slowdown Uptick Slowdown Builders Are Noticing That Business Is Slower Than Usual Right Now And Are Wondering What’s Going On (photo: Ra2 Studio / Stock adobe
Marketing Best Practices

Shift Happens—the Cyclical Nature of Homebuying Markets

Markets have an ebb and flow. It’s your job to make the most of any market, regardless of what point it's at in that cycle
Oct. 25, 2018
The strained relationship between sales and marketing is the kiss of death in a consumer-driven economy. So, make it stop. (Photo: Degreez/ stock.adobe.com)
The Strained Relationship Between Sales And Marketing Is The Kiss Of Death In A Consumer Driven Economy So, Make It Stop (photo: Degreez/ Stock adobe
Marketing Best Practices

Teach Your Sales and Marketing Teams to Play Nice

Friction between sales and marketing can be the kiss of death for a home builder, but you can avoid it
June 26, 2018
It's not an either/or proposition. Technology can do more than simply coexist with sales, your salespeople can leverage it for a real sales advantage. (Illustration: Jakub Jirsák / stock.adobe.com)
It's Not An Either/Or Proposition Technology Can Do More Than Simply Coexist With Sales, Your Salespeople Can Leverage It For A Real Sales Advantage (illustration: Jakub Jirsák / Stock adobe
Sales + Marketing

Seeing the Future of Online Sales

While the human touch will always be essential in home sales, technology can help by enhancing what an online sales consultant can do
May 8, 2018
Photo: Pexels / Gustavo Fring
Even if home shoppers find the home they’re looking for by using traditional methods (referrals, signs, real estate agents), they still leverage online tools during the homebuying process to gather research and to help them make a more informed decision.
Sales + Marketing

New Year, New Benchmarks for Measuring Online Sales

The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders
Jan. 4, 2018