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Mike Lyon
Mike Lyon is president of Do You Convert, a company exclusively focused on online sales and marketing for home builders and developers. Write him at [email protected].
Five telltale signs that indicate it's time you right-sized your online sales program. | Illustration: courtesy Yokunen | stock.adobe.com
Since 2012, Do You Convert has conducted an annual survey of home builders to track how they respond to online leads. Due to the coronavirus pandemic, this year has seen builders grappling with a host of new challenges. | Photo: Bojan / Adobe.stock.com
You need to pay special attention to how you're sending marketing messages, promotional offers, and information request responses en masse via text. (Photo: Pxhere)
Our annual study of 100 production builders regarding online lead response times and follow-up activities revealed that only a third used the phone to follow-up within the first month. | Illustration: Maxutov / stock.adobe.com
Slowdown ... Uptick ... Slowdown. ... Builders are noticing that business is slower than usual right now and are wondering what’s going on. (Photo: ra2 studio / stock.adobe.com)
The strained relationship between sales and marketing is the kiss of death in a consumer-driven economy. So, make it stop. (Photo: Degreez/ stock.adobe.com)
It's not an either/or proposition. Technology can do more than simply coexist with sales, your salespeople can leverage it for a real sales advantage. (Illustration: Jakub Jirsák / stock.adobe.com)
Photo: Pexels / Gustavo Fring
