How New-Home Salespeople Can Talk Rising Prices With Buyers

On this installment of The Weekly, K. Hovnanian VP of sales Chris Hartley shares his advice for new-home salespeople when discussing rising home prices with buyers.

“What we’re seeing since COVID occurred in March last year ... it’s just so different,” Hartley says. “None of us who have been in the business—no matter whether it’s been five years, one year, 40 years—had ever seen anything like this.”

Hear Hartley's advice for new-home salespeople, below.
Watch past segments of The Weekly here.