Lennar Launches Digital Homebuying to Minimize Coronavirus Risk

Lennar Corp., the largest home builder by revenue, just launched an entirely virtual homebuying experience amid the COVID-19 pandemic. Clients can now digitally request information online, have consultation meetings, attend virtual showings, and seal the deal on a new home. They will have the option to have a private in-home tour before closing, but everything else can be done online to minimize possible exposure to the virus. The innovation comes with a shadow over its launch, however. Just weeks before, Lennar lost one of its employees in Seattle to a coronavirus infection.

As the COVID-19 pandemic continues to impact every industry, the nation’s largest homebuilder is taking steps to help minimize the impact on its business.

Miami-based Lennar Corp. said yesterday that it’s now allowing people to purchase a home completely remotely with the option for “a personal and private tour” prior to closing.

The move comes just weeks after one of the company’s employees, a Seattle-based customer care representative, died from the coronavirus.

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