Every home builder, especially those past 50 years old, should be training a successor in the art and science of running the company
The goals of the new home sales professional are to understand the priorities of the customer and build builder value. You cannot wait for customer questions to begin this process.
One size does not fit all when it comes to home buyers and their preferences. Data from the Joint Center for Housing Studies and the U.S. Census Bureau combined with home builder interviews provide a telling report on how Hispanic and Asian influences sh
While no reliable statistics could be found on the exact number of minority owners in the home building industry, it is clear to see at housing industry gatherings that there are few minority faces in the crowd.
New Products from Sill-Rite, Variform, and International Comfort Products among others.
Approximately 55 percent of homeowners express concern about mold, according to a 2005 survey by CertainTeed. For builders, mold can translate into costly and time-consuming callbacks for remediation, particularly if mold is found in the drywall. With ne
On the longest unprotected border in the world, a war of wood and words has been waging for years over softwood lumber imports into the U.S. An April agreement has calmed the situation, but neither side is particularly pleased with the compromise, and bu
Here's an example that shows when you integrate green elements early in the design process, a green home's look can fit into a typical neighborhood. And when you plan ahead, the costs of building green can be manageable.
Philips Lighting Co. has partnered with the Environmental Protection Agency to get the lead and mercury out of its U.S. manufacturing processes. The company has been recognized by the EPA as the first U.S. corporation to launch a company-wide effort to m
Now in its 26th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and associates; and sales and marketing councils.