Digital Marketing What Model Home? Maronda's Website Brings Buyers Deeper Into the Sales Funnel Web traffic accounts for as much as 45% of Maronda Homes' monthly sales
Business Management Jason Adams on How Connecting Data to the Cloud Rained Actionable Insights What happened to Arbor Builders when Jason Adams delved into data analytics?
Planning + Development KTGY's Bill Ramsey on Overcoming the Stigma Surrounding Density Are there cracks in the anti-density wall for residential development?
Sales + Marketing Matt Sauls on Pardee Homes' First 55+ Product and Why Local Flavor Is Key TRI Pointe's Pardee Homes goes boutique to stand out in the active adult market
New-Home Marketing Suzanne Shelton on Perceptions of Green and How to Market Sustainable Homes When it comes to green building, are buyers and builders on the same page?
Modular Homes Vaughan Buckley Sees Big Changes and More Prefab in Home Building by 2030 A look at the future of home building through the eyes of a proponent of modular home construction
Sales + Marketing The O'Leary View of Building Affordable Homes and Competing With Big Builders The founder of View Homes talks about market-specific branding and expanding while staying one step ahead of big competition
Land Planning 13th Floor Homes' New Sweet Spot: Transforming Golf Greens Into Housing This Florida home builder has created a new niche: redeveloping sparsely-played golf courses into residential communities
Q+A Using Tech, Design, and Supply Chain, Katerra Offers a New Building Model A Katerra senior manager talks about the Silicon Valley company's evolution from a materials importer to a fully integrated design/build company and building supplier
Q+A Robson's Steve Soriano on adding water, sewer, and rentals to diversify revenue Robson Communities is a case study about a home builder's timing and diversification to the max, even providing water and sewer