Demographics

Gen Zers Want to Buy Homes, so What’s Holding Them Back?

Gen Z is keen to enter the housing market, but high costs and elevated mortgage rates are a hindrance
March 17, 2025

Despite being faced with a number of financial challenges, Generation Z is ready to enter the housing market. According to National Mortgage Professional, which cites a report from mortgage services provider ServiceLink, 67% of surveyed Gen Zers plan to enter the housing market in 2025, compared with just 51% of Millennials and 49% of Gen Xers. However, rising interest rates and high home prices could prevent Gen Zers from making this dream a reality, particularly since Gen Z is also the least likely cohort to tolerate skyrocketing costs. Of those surveyed, 58% of Gen-Z respondents abandoned the homebuying process in 2024 due to unattainable prices.

"These findings show that there is still a strong appetite for homeownership, particularly among the youngest generation, despite the ups and downs of today's market," said Dave Steinmetz, president, origination services at ServiceLink. "Today's buyers need to be armed with information while demonstrating patience and flexibility to achieve their dream of homeownership. For lenders, this provides an opportunity to leverage technology and expand offerings to meet buyer demands. Transparency and education will be key to engaging and supporting the next wave of homebuyers." Read more

 

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