For home building marketers, wondering why website visitors aren't converting to leads is a common concern. Simply being confident that your company is unique compared with the competition is not enough; you need to communicate that value and expertise. Bokka Group, a customer experience agency for home builders, steps builders through the various reasons why your website may not be converting prospects to buyers and offers a framework to help you clarify your brand messaging and communicate it to your target audience:
Instead of selling to them, you need to help them buy.
With the decades we've spent in this industry, we've learned that people don't always buy the best products and services. They buy products and services that are communicated the clearest. It's your job to understand who your audience is, and tell them how you're going to solve their problems.
So if you're wondering why your website isn't performing the way you'd like it to, chances are you should revisit what makes you unique and how that is being communicated on your website.
Effectively communicate your brand and attract more potential customers by answering these 3 questions ...