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Pantone has announced Ultra Violet as the selection for 2018's color of the year.

In an interview with Zillow, executive director of the Pantone Color Institute Leatrice Eiseman signaled the rise of new neutrals like “greige” (gray-beige), and blush in Pantone's Discretion palette as solutions for those seeking a neutral colors with personality. One can also expect to see bright colors like Maize, Nautical Blue, and Mandarin Orange coming to prominence next year in interior design.

Since 1999, when Pantone started selecting a Color of the Year, the interest in color forecasting has grown dramatically. “It’s just so interesting the way people respond to it,” says Eiseman. “It really proves how exciting the subject of color it is — whether you’re a designer or someone who simply loves getting a conversation going about color. It helps to unleash creativity.”

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